Strange Avenue grew out of a planned takeover of Bluesnake. At the time, Bluesnake was a large adult gift and novelty site owned by Bizarre Magazine; the deal fell through but our management had already taken on warehousing in an old mill, and new staff had already spent months planning the product range.
There was to be no turning back, and web designer Karl (who went onto create the incredibly successful Handy Candy business) was contracted to design our first website, which of course included 'Chundai' our resident Genie.
Strange Avenue was established as an online retailer of novelty items in November 2001 and our first year best sellers were a 'fake cannabis plant' and a 'voodoo doll'; talk about bizarre?!
We regularly took large advertisments in magazines such as Bizarre, FHM, Viz and Loaded and grew rapidly. By the end of 2002 we had served over 8,000 happy customers (many of whom continue to reward us with repeat custom to this day) and decided that we would celebrate our 1st birthday with a mail order catalogue. Lots of orders came over the phone as back then not everyone lived on the 'net!
The business expanded into new premises 4 times over the next 3 years before settling into a custom built 12,000 square foot warehouse near central Manchester.
2005 was the year of takeovers, we bought out rights to the 'Liquid Latex' brand from RAH (gaining hundreds of trade accounts in the process), and hot on the heals we bought out and relaunched 'Pheromone X', Europe's best selling brand of female attractant spray from Sureline Marketing.
Our buyers scoured the globe meeting potential suppliers and visiting trade shows and we published an expanding catalogue annually. Our 2005/6 catalogue was 24 pages, contained over 400 strange and wonderful products and had a print run of over 250,000!
In 2007, the business was rationalised. We now concentrate solely on drug paraphanalia Legal Highs and Herbal Highs and in recognition of customers placing larger sized orders, we offer discounts on multiples of the same product. Our best sellers include our fantastic range of Room Odourisers and also the Legal Cocaine alternative, Snow Blow.
We strongly believe in good ethics - unique products and prompt, efficient delivery; we ship orders received before midday the same working day and can also offer guaranteed overnight to the UK.
To this end, a dedicated customer management system was implemented in 2010 when we made a final move to our current warehouse in Cumbria; barcode technology is now used - when an order in scanned out of our warehouse, the customer is automatically notified instantly by email.
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